ESSENTIAL FUNCTIONS
Develop trade marketing and promotion plan for assigned format aligning with corporate trade plan and format strategy
Constantly monitor key format performance (
sales, GP, customer, and transaction) and prepare promotion/campaign evaluation
Analyze market, customer and
sales data to understand the shopper behavior/
sales trends for assigned format, then, turn into shopper insights and format opportunities.
Work with corporate trade plan, corporate commercial, and format team to define detailed technical and non-technical specifications for the execution enhancement to support the topline growth.
Advise and coordinate with corporate trade plan, buyer, trade merchandise to ensure the alignment of plan and effectiveness of promotion.
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